Swixer’s backstory started in 2012

Want to know more about how a Swedish fixer became Swixer? Here’s our backstory!

Year 2012 Swixer’s founder Fatima Lagerås received a request from Morgan Freeman’s production company Revelations Entertainment. They had found her CV online and needed local support for an upcoming documentary shoot for National Geographic in Stockholm. Back then, Fatima worked as a freelance reporter, producer and director.

What’s a Fixer?

At the time, the Swedish market didn’t really offer “Fixers” and in fact – she hadn’t even heard the term before, at least not in a journalistic / production context. To her a “Fixer” was more like a person who could fix one’s broken TV or washing machine perhaps. And now she found herself being “The Swedish Fixer” serving this fun crew from LA in Stockholm. 

Swixer was born!

This crew needed someone on the ground who could be their eyes and ears. Someone who could help them plan the shoot, sort permits, secure releases, book interviews, translate and be present during the shoot. And it went great! Fatima figured they probably weren’t the only ones needing help shooting in Sweden. There had to be other international crews out there needing help, right? And boom, just like that: production service company Swixer was born!

Swixer goes Europe

Since then, we’ve expanded beyond Sweden and have provided: Line Producers, local crew, locations, logistics, casting, equipment, talent, etc to hundreds of international productions all across Europe! We’ve worked with TV shows, global commercial campaigns, livestream studio shows as well as branded corporate shoots. And it’s all been possible thanks to the network of freelancers we’ve built up throughout the years. We’re still on an exciting and expanding journey and we can’t wait to see what the future holds. Thank you Morgan Freeman!