Production Service Case Study: IKEA Everyday Rituals Campaign
Swixer supported Ecstasy of Gold on IKEA’s Everyday Rituals campaign, a multi-country production built around everyday domestic rituals in different European markets. The project needed a production structure that could stay consistent for the client while still allowing each local team to work with the realities of its own country.
The campaign covered Sweden, Germany, France, Denmark, The Netherlands and Portugal. That meant different crew expectations, supplier habits, transport plans, props, homes, local access needs and shoot-day rhythms. Swixer’s role was to keep the production connected across markets so the creative idea could travel without forcing every country into the same working pattern.
Project Highlights
- Six countries: Sweden, Germany, France, Denmark, The Netherlands and Portugal
- Ten short films showing everyday rituals across different markets
- Local production teams and suppliers coordinated across each country
- Support for crew, equipment, transport, catering, props and set dressing
Production Approach
Multi-country productions need more than a list of local vendors. Each market can price, schedule and prepare in a slightly different way, and those differences need to be translated into one workable plan for the client. Swixer coordinated local teams while keeping the broader production structure clear across the countries involved.
For clients planning similar work, Swixer’s Production Services cover local producers, fixers, crew, locations, permits, logistics and production support. Our Our Locations page shows how that support can be structured across different countries and cities.
Key Outcomes
- A consistent campaign structure across six countries
- Local teams able to work realistically within each market
- Reduced pressure on international travel and equipment movement
- Practical coordination across crew, suppliers, locations and shoot logistics
Explore more examples in Our Work, or contact Swixer if you are preparing a multi-country commercial, branded content or documentary shoot.
