Ikea Everyday Rituals Campaign

Swixer provided production service for Ecstasy Of Gold, on the Ikea ‘Every day Rituals’ international advertising campaign. The concept focuses on everyday habits to improve daily life, whilst using Ikea products.

We produced a total of 10 films spanning 6 countries, including Sweden, Germany, France, Denmark, the Netherlands and Portugal. Swixer supplied production service in the form of Fixers, crew, equipment, transport, catering and props.

All 10 films were filmed consecutively across a 3-month period. Swixer ensured smooth transitions between locations and a consistent workflow.

The content is used to showcase Ikea products on their website whilst offering a window into cultural rituals globally.