Parajumers – The Coldest Season FW25 Campaign

When Italian outerwear brand Parajumpers set out to create their FW25 campaign “The Coldest Season”, they needed a location that still offered a true winter atmosphere in early May — snow, ice, rugged rock formations, Scandinavian light, and the feeling of remote cold.

Swixer provided

Parajumpers reached out to Swixer for local support on the ground. We provided:

  • Scouting
  • Locations
  • Crew
  • Transport
  • Logistics
  • Helped produce a one-day photo and video shoot in some of Norway’s most stunning locations.
Young man in a snowy landscape wearing a Parajumpers jacket
Client: Parajumpers
Genre: Fashion shoot
Year: 2025
Country: Norway