Lillet – Winter Campaign

When Studio Aylin Jajeh set out to create Lillet’s new winter campaign — a warm, intimate film and stills production set inside a Parisian apartment — they partnered with Swixer to manage production services on the ground.

The three-day shoot required a highly coordinated crew, careful handling of lighting and grip equipment in a historic building, and attention to brand and design clearances within the private location. Swixer ensured that all logistics, crew management and on-set operations ran smoothly, allowing the director and creative team to focus fully on crafting Lillet’s signature winter aesthetic.

Swixer provided

Studio Aylin Jajeh brought in Swixer as their local production partner in France.
Working closely with the director and DOP, we supported the campaign by providing:

  • Local production management, including budget negotiation, approvals and oversight of all Paris-based logistics
  • Local producer support during prep, recce and the full three-day shoot
  • Full French commercial crew, including gaffer, grip, 1st AC, DIT and apartment handlers for equipment and prop transport
  • Location coordination, including parking arrangements, stair-carry teams, building access and clearance confirmation
  • Equipment coordination, including camera, lighting, grip and DIT equipment
  • On-set logistical support, from equipment transport to waste collection

Credits

Client: Lillet
Creative Direction, Photographer & Director: Aylin Jajeh
DOP: Isabelle Dumas
1st Assistant Camera: Adrien Stefas
Key Grip: Hadrien Martin
DIT: Nejib Boubake
Producer: Aminata Toure
Gaffer: Diarra Sourana
Production Assistant: Grace Jamm
Photography Assistant: Frank Lösing
Prop & Set Styling: Marion Alberger
Food & Drink Styling: Alice Mabilon
Fashion Styling: Emmanuelle Ramos
Styling Assistant: Sophie de Bernieres
Hair Styling: Yulia P.
Hair Assistant: Gwen Joncour
Make-Up Artist: Ornella Frossi
Make-Up Assistant: Caroline Madison
Models: Vanylle (@MayJune), Marvin (@MayJune), Alexia (@MayJune), Dora (@Modelwerk), Nicolas (@Modelwerk)

Lillet – Winter Campaign - Swixer
Client: Studio Aylin Jajeh / Lillet
Genre: Fashion & Lifestyle Campaign (Film + Stills)
Year: 2025
Country: France